Lead generation websites
Clear service pages and landing pages built around calls, quote requests and bookings—not vague traffic goals.
Turn clicks intobooked work.
Lead generation systems for tradies and service businesses: conversion-focused websites, Google and Meta Ads management, and practical AI workflows that help your team respond faster.
Founder-led deliveryNo lock-in contractsTracking before optimisation
- Google Ads
- Meta
- Google Analytics
- HubSpot
- Zapier
- Claude
- Google Gemini
- WordPress
- WooCommerce
- Shopify
- Webflow
- Framer
- Next.js
- React
- TypeScript
- Tailwind CSS
- Vercel
- Figma
- Stripe
No lock-in contractsAd accounts stay in your nameFounder-led from strategy to launchClear reporting without vanity metrics
Lead generation + AIBuilt for service businesses
One connected path from search to sale.
We bring the website, paid media, follow-up and reporting together. AI is used where it can remove repetitive admin or improve response speed—with people still responsible for decisions, approvals and customer relationships.
- Google Ads
- Meta
- Claude
- Google Gemini
- HubSpot
- Zapier
Google Ads management
Search campaigns organised by service and location, with useful conversion tracking and regular search-term reviews.
Meta Ads management
Creative testing and local audience campaigns for services that benefit from demand generation and remarketing.
AI workflow integration
Practical uses for Claude, ChatGPT and other tools: drafting replies, summarising enquiries and preparing follow-up for human review.
CRM and follow-up
Connect forms, calls and bookings to a simple pipeline so leads are assigned, followed up and less likely to disappear.
Measurement and reporting
Track the actions that matter to your business, explain what the data can and cannot prove, then improve from there.
01 / Selected work02 case studies
Real businesses, real project context.
Each case study shows the work, the decisions behind it and the practical features delivered for that project.
Project preview(01)
Brand + Web
Crown Roofers
Roofing · Trades
A luxury roofing brand built from scratch — identity, guidelines, and a website that turns visitors into quote requests. 'The Royal Standard in Roofing.'
Project highlightsBrand + website launch
- Brand identity, guidelines and website delivered as one system
- Residential and commercial services organised into clear customer pathways
- Quote requests made the primary action across the website
Project preview(02)
Web + Bookings
Prestons Injury Therapy
Allied health · Prestons NSW
A dark, editorial site for a South-West Sydney allied-health clinic, with online booking front and centre.
Project highlightsOnline booking path
- Online booking available seven days a week
- Clear pathways across four complementary therapies
- A premium digital presence for South-West Sydney
02 / What we doCapabilities
Everything a service business needs.
Connect the parts that affect an enquiry: the website, landing page, Google or Meta campaign, tracking, follow-up and booking flow. AI is added only where a defined task, suitable data access and a sensible human review step make it useful.
Book a free consultWeb Design
(01)Fast, mobile-first websites structured around how customers compare services, find proof and choose whether to enquire.
UI/UXDevelopmentSEO-ready
Web Design & Development
(02)We design and build fast, modern websites that convert visitors into customers. Every site is mobile-first, performance-optimised, and built to rank — from clean brochure sites to complex multi-service business platforms.
Responsive DesignNext.jsSEO-ReadyCMS IntegrationPerformance Optimised
Brand Identity
(03)Practical visual identity systems — logo, palette, typography and guidelines — designed for consistent use across your website, vehicles, uniforms and documents.
LogoGuidelinesPositioning
Booking Systems
(04)Say goodbye to phone tag. Online booking your customers use 24/7 — with reminders, payments, and calendar sync — whether you're a barber, physio, or tradie.
24/7 bookingsRemindersIntegrations
Booking Systems & Integrations
(05)Say goodbye to phone tag. We build and integrate online booking systems so your customers can self-serve 24/7 — whether you are a barber, physio, tradesperson, or any service provider.
Online BookingCalendar SyncPayment IntegrationAutomated RemindersStaff Management
Motion & Content
(06)Static sites don't capture attention the way they used to. Subtle animation and motion design that makes your website feel premium and modern.
AnimationVideoSocial
Local SEO & Digital Marketing
(07)Get found by customers in your suburb. We optimise your website and Google Business Profile so your business appears at the top when locals search for your services — driving real enquiries, not just traffic.
Google Business ProfileOn-Page SEOLocal CitationsKeyword ResearchGoogle Ads
Growth & Marketing
(08)A website only pays off when customers find it. We run the demand side — Google & Meta ads, SEO, and the new AEO/GEO playbook — so you show up when people search, ask AI, or scroll.
Ad ManagementSEOAEOGEOGoogle AdsMeta AdsLocal SEO
Motion & Animation
(09)Static websites don't capture attention the way they used to. We bring your brand to life with subtle animations, scroll-triggered effects, and motion design that makes your website feel premium and modern.
Scroll AnimationsMicro-InteractionsVideo IntegrationFramer MotionLottie Files
AI Automation
(10)Practical AI-assisted workflows for service businesses: organise enquiries, prepare follow-up, support booking and reduce repetitive admin with human review.
Missed-call text-backAI receptionistLead follow-upReview requestsAdmin automation
Lead Gen Landing Pages
(11)Landing pages built for paid traffic—one offer, one primary action, and conversion tracking that connects ads to observable enquiries.
Landing pagesCROA/B testingConversion trackingPaid traffic
03 / How it worksFour steps
A process with no surprises.
01
Diagnose
We map your services, ideal jobs, current lead sources, follow-up and the numbers you can reliably access.
02
Plan
You get a clear scope for the website, ads, tracking and integrations that are useful now—not a pile of unnecessary tools.
03
Build
We create the lead path, connect forms and calls, configure campaigns and test each hand-off before launch.
04
Improve
We review real enquiries and conversion data, explain limitations, and make deliberate changes with your approval.
04 / The studioChipping Norton, NSW
Big-brand presence, built for local business.
Connected Studio started with one goal: help local Sydney businesses compete online with the same quality of digital presence as big-budget brands.
Led by Mal — web developer and brand designer — every project runs from strategy to launch under one roof. No account managers, no hand-offs, no surprises. Just work that wins you work.
Based in Chipping Norton, NSW
Built for tradies and service businesses
Direct contact with the founder
Trust, without theatreHow we work
Useful promises you can hold us to.
We do not publish made-up growth percentages or guarantee leads. Performance depends on your market, offer, budget and follow-up. Our job is to build a sound system, measure it properly and improve it with you.
Founder-led
You work directly with the person planning and building the work.
Clear scope and quote
Deliverables, responsibilities and costs are agreed before work begins.
You own the assets
Your website, ad accounts, domains and business data remain yours.
No lock-in contracts
Ongoing work should continue because it is useful, not because exit is difficult.
Honest measurement
Reporting separates tracked outcomes from assumptions and avoids vanity metrics.
Human-controlled AI
AI workflows include sensible permissions, review steps and clear data boundaries.
06 / Your moveFree consult · No obligation
Build a clearer pathto your next enquiry.
Tell us what you sell, where leads currently come from and where follow-up breaks down. We’ll suggest the smallest useful next step—without promising a result we cannot prove.