Case study · Roofing · Trades
Crown Roofers
A luxury roofing brand built from scratch — identity, guidelines, and a website that turns visitors into quote requests. 'The Royal Standard in Roofing.'
The challenge
Crown was winning work on referrals but losing online — an outdated site, no consistent brand, and quotes going to competitors who simply looked more established. In a market where every roofer claims quality, nothing about their digital presence backed the premium prices they charged.
Our approach
We built the brand from scratch around one idea: 'The Royal Standard in Roofing.' A luxury identity — crown mark, gold-on-dark palette, confident typography — carried into a website engineered for one job: turning visitors into quote requests. Every page answers the questions homeowners actually ask before they pick up the phone.
Project highlights
- Brand identity, guidelines and website delivered as one system
- Residential and commercial services organised into clear customer pathways
- Quote requests made the primary action across the website
These points describe the work delivered for this project. They are not a promise of future business performance.
Build a clearer pathto your next enquiry.
Tell us what you sell, where leads currently come from and where follow-up breaks down. We’ll suggest the smallest useful next step—without promising a result we cannot prove.