Case study · Roofing · Trades
Crown Roofers
A complete luxury roofing brand built from scratch — dark theme with gold accents positioning Crown as the premium choice in Sydney's competitive roofing market. Includes logo, colour palette, brand guidelines, and a website that converts visitors into quote requests. The tagline 'The Royal Standard in Roofing' was conceived and written by our studio.
The challenge
Crown was winning work on referrals but losing online — an outdated site, no consistent brand, and quotes going to competitors who simply looked more established. In a market where every roofer claims quality, nothing about their digital presence backed the premium prices they charged.
Our approach
We built the brand from scratch around one idea: 'The Royal Standard in Roofing.' A luxury identity — crown mark, gold-on-dark palette, confident typography — carried into a website engineered for one job: turning visitors into quote requests. Every page answers the questions homeowners actually ask before they pick up the phone.
The results
- ✓2× inbound enquiries within 60 days of launch
- ✓Winning larger residential and commercial contracts
- ✓Customers repeatedly mention how professional the brand looks
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