Case study · Painting · Trades
First Class Painting
Brand identity and website for a Sydney painting contractor with over 20 years in the industry. We created a visual identity that reflects precision and quality — a confident navy-and-white palette, bold typography, and the tagline 'First Class at Everything We Do'. The rebrand helped them attract higher-value residential projects.
The challenge
Twenty years of first-class work, invisible online. Their word-of-mouth reputation wasn't translating to the higher-value residential projects they wanted, and their old branding undersold the precision of their workmanship.
Our approach
A visual identity that reflects precision and quality — a confident navy-and-white palette, bold typography, and the tagline 'First Class at Everything We Do' — paired with a website that showcases finished projects and makes requesting a quote effortless.
The results
- ✓Attracting noticeably higher-value residential projects
- ✓15+ enquiries a week, up from none online
- ✓A brand the team is proud to put on uniforms, utes and signage
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